Created by the community
Together with YouTube star Shirin David, we took a completely different approach to creating perfume. In a project titled 'Created by the community' and using the worldwide unique THE SCENTIST technology, Shirin's fan community had a direct influence on the creation of the fragrance.
Following an invitation from Shirin on her YouTube channel, her community had five days to participate in the creation of her perfume by filling out a questionnaire.
Shirin's fan community was thrilled – within a few days the video counted over 1.3 million views and over 350,000 followers participated in the process.
The result is a unique new fragrance that reflects the personal touch of all participants – oriental, feminine, enticing, elegant and glamorous.
The bottle is an extraordinary and stylish eye-catcher at the same time – the minimalist design was combined with filigree glass with rose-gold foil embossing of the Shirin David lettering and a lavishly refined sparkling crystal cap set exclusively by hand.
The elegant snow-white or rose-golden round premium packaging with a flattering soft-touch surface rounds off the iconic impression of the fragrance.
Shirin David – Created by the community – is of course vegan, not tested on animals and dermatologically approved.
In April 2018, the perfume was awarded the DUFTSTARS industry prize in the lifestyle category and not only attracts attention at the consumer level, it also impresses retailers.
Shirin David 30 ml Eau de Parfum
Shirin David 50 ml Eau de Parfum
plus gift set